Signed, Sealed... Delivered?
Behind Certifications and Beyond Labels
Signed, Sealed… Delivered? explores the value and challenges that businesses find in using certification and labeling as tools to improve economic, environmental and social outcomes across global value chains.
Certification, labeling and the standards-setting organizations behind them have been pioneers in building a more sustainable economy. For businesses, they provide a credible, consensus-set reference point for collective action, access to expertise and networks, and can spur demand for certified or labeled goods. But the very traits — governance and inclusiveness — that make consensus-based standards so useful as credible mechanisms for collective action also pose challenges for businesses seeking to move quickly and to differentiate themselves in the marketplace. And like any tool, certification and labeling have limits — including limits to scale.
We conclude that there is a need to deconstruct and evolve the old model that combines standards, certification and on-pack marks. Instead we urge a shift towards a new model based upon increasingly demanding and pre-competitive standards, above which brands compete, collaborate and partner with civil society to transform supply chains and consumer norms and behavior, and where civil society and government evolve more effective and efficient ways of holding business accountable.
Watch the summary video or download the full report below.
Please join the debate by commenting here on what you believe needs to happen next. Or join the conversation on Twitter @SustAbility #beyondlabels.
From the Blog
Chris Guenther interviews Kavita Prakash-Mani, Executive Director of Grow Asia, about large-scale co…
Geoff Lye considers the role of business to deliver the decarbonisation needed to avoid breaching th…
- 21 Apr 2016 – Mark Lee to Present at Sustainable Brands '16 San Diego
- 21 Apr 2016 – Derek Bothereau to Present at Sustainable Brands '16 San Diego
- 15 Mar 2016 – SustainAbility is a Media Partner for Sustainable Brands '16 San Diego