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Pulse

I Just Wanted to Buy Some F^$*ing Milk

Exploring the modern shopping experience among the onslaught of sustainability messages 

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Methodologies

In 2025, ERM’s Marketing & Communications Agency surveyed consumers around the globe with our annual Eco Pulse® study. The 2025 online survey was fielded from July 14 – 25, 2025, surveying a total of 2,060 of those residing in the United States.

In the overall analysis, the data was weighted by global subregions to be globally representative. The overall margin of error is +/- 1.2%; U.S. margin of error is +/- 2.2%.

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