Communicating sustainability is an increasingly complex challenge. And the messaging bull's-eye is constantly moving due to:
- Ever-evolving sustainability language (that resonates or alienates)
- Ever-evolving consumer knowledge
- Ever-evolving consumer care-abouts
- Ever-evolving greenwashing boundaries
- Ever-evolving laws and regulations
- Ever-evolving infrastructure (e.g., what, where and how to recycle)
And too many companies are still relying on traditional advertising approaches when communicating about sustainability. This will get your company into trouble in a world where NGOs, government agencies, consumer protection groups and investors are scrutinizing every … single … word.
Our latest report digs into why this is happening, how consumers are becoming more savvy and how you can make sure you’re communicating the right way.