Pulse

Formerly Shelton Group
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Pulse

Your launchpad for high-impact sustainability communications
13 October 2025
Winning in the Green Comms Recession: B2B Edition

In 2025, sustainability is more complex for businesses than ever — and our research confirms what we suspected: we’re about to enter a Green Comms Recession.

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29 May 2025
The ABCs of EPR

What consumers REALLY expect from companies on packaging end-of-use

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25 January 2025
Everything you learned about communications is wrong when it comes to sustainability

People are getting better at spotting greenwashing. So why aren’t brands getting better at avoiding it? 

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3 October 2024
From Mystery to Message

How talking about product recyclability can positively impact your brand.

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15 February 2024
Electrification, Inc.

Recruiting for a low-carbon future

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15 October 2023
Cultures, Countries & Your Sustainability Story

Our first-ever global Eco Pulse® study reveals how brands can define “sustainability” in ways that align with your audience’s local values.

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17 November 2022
What Does “Home” Mean To Consumers?

Understanding comfort, safety and health in the context of sustainability messaging.

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20 March 2022
The Buzz On Buzzwords

Sustainability matters more than ever. Words matter more.

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3 October 2021
Shoptivism

Why Some Consumers Are Opting In & Out of Today’s Brands (and how you can connect them to your brand)

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12 April 2021
Good Company

Values drive purchases — and perception drives value

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23 May 2020
Seeing into the Future

Leveraging fringe consumer insights to build a sustainable brand in a post-Covid world

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16 February 2020
EVs and Gen Z

The road ahead

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21 October 2019
A Period of Change

Once upon a time, feminine hygiene was a topic simply not mentioned in polite society – and options were limited to an aisle of single-use products. 

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19 June 2019
Waking the Sleeping Giant

Plastics pollution now concerns Americans more than climate change

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21 February 2018
Brands & Stands: Social Purpose is the New Black

How do consumers feel about companies standing up for a social purpose? Good – if you go about it the right way. 

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10 November 2017
United We Understand

Eco Pulse® 2017 Special Report

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18 March 2017
Millennial Pulse

What are Millennials' thoughts when it comes to sustainability? We explore their feelings, habits and actions.

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25 September 2016
Getting Your Company to the Front of the Pack

A Shelton–Navigant co-authored report

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9 July 2016
Sustainability Field Guide: B2B Edition

What drives business decision-makers may surprise you

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4 May 2016
What the Community Solar Customer Wants

A New Special Report from SEPA and Shelton Group

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14 January 2016
Playing the Planet Card

Energy Pulse® 2016 Special Report

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12 April 2015
Green Buzzwords: The Online Search Edition

Are Americans searching for the sustainability buzzwords you’re using?

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12 April 2015
Green Buzzwords: In the Built Environment

Are Americans searching for the green building buzzwords you’re using in the built environment?

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