SustainAbility was founded by John Elkington and Julia Hailes in 1987, a few months before the Brundtland Commission published its defining report on sustainable development. Two decades on, SustainAbility works with leadership companies around the world and has authored over 40 defining publications – coining terms such as ‘the green consumer’ and ‘the triple bottom line’.
While we are proud of our achievements, we harbour no illusions. Much remains to be done. As we review the sustainability agenda and our impact on it, our main focus is on the future: the critical dilemmas that lie ahead for the world, and the challenges and opportunities for business and innovation.
At this twentieth anniversary, we recommit to our vision, mission and values, and to our colleagues, partners and clients. We thank all who have supported us and who continue to support us, and we pledge to keep earning that trust over the coming years and decades.
