Consumers & Brands
Current
Thinking
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The Customer is Not Always Right
Sustainability leadership requires companies to play a more active role in shaping customer behavior.
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A Twelve Step Program for Unsustainable Consumption?
Last week, during its AM Fix broadcast, CNN re-aired a clip from part of its original series, Addicted,
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Big Brands Helping Biodiversity - Should consumers have a choice about sustainability?
Jennifer Biringer on Jason Clay's recent TED talk on the need to remove consumer choice in protecting biodiversity.
Recent
Work
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Brown-Forman
Strategic Advisory, Branding
We've served as a trusted adviser to Brown-Forman on topics including alcohol responsibility, long-term strategy, brand integration, social investment, reporting, stakeholder engagement and agriculture.
Consultancy
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Starbucks
Strategic Advisory
We reviewed Starbucks' sustainability strategy and governance to improve efforts including sourcing practices for goods other than coffee, its approach to philanthropy, transparency, reporting and assurance, and leadership at executive and board levels.
Consultancy
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Ford
Strategic Advisory
Initially retained to help craft Ford’s original sustainability strategy, our brief expanded to include guidance on reporting, advice on Ford positioning on climate change, and support in the crafting of Ford’s Business Principles.
Consultancy
