Rob Cameron
Chief Executive

It’s time to think about “the nature of being”. Sustainability is not about “doing” or “having”. No one ever “did sustainability”; still less did anyone “have sustainability”. No, sustainability is about “being”; it is by “being sustainable” that we can meet the challenges before us. This requires us to think quite differently about who we are, how we are, and our relationships with ourselves and others.

Based in the London office Rob is SustainAbility’s Executive Executive. Until January 2012, he was Chief Executive of Fairtrade International, the global coordinating body for Fairtrade where he was engaged in leading a strategy to strengthen Fairtrade’s organization, broaden its reach and deepen its impact. During this time he worked closely with farmers and coop leaders helping to raise their profile within the Fairtrade movement and international community.

Prior to joining Fairtrade, Rob was owner and executive chairman of Flag, an international sustainability and CSR communication company.

Rob’s interest in and experience of sustainable development issues has led to involvement in many organisations in the sustainability arena, including four years on the board of sustainable development research group and standards setter AccountAbility. Rob was elected a Fellow of the RSA in 1998, and appointed a UK Prince of Wales’ Ambassador for Corporate Responsibility in June 2007.

  • University of Leicester
Personal Interests
Sport, especially rowing, skiing and football. Enjoying Cambridge - a fine, cultured city.
  • English, Italian
    Limited French and Spanish.


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