Geoff Lye
Non-Executive Director

Knowing what the real problem is represents more than half of the solution. Most briefs I have worked on started with the symptoms rather than the cause. Surfacing the underlying challenges has been both satisfying and, I hope, valuable to clients in enabling strategic advances.

Based in London, Geoff heads our leadership team and, as a member of the Board, has primary accountability for delivering our forward strategy. Geoff has worked extensively with a wide range of multinationals in over 30 years of consulting. Through the 1980s he was Group Managing Director of a leading European communications consultancy, advising particularly on the management of reputation. He was a member of the RSA’s influential Tomorrow’s Company Inquiry team and advised the BBC on environmental and communications issues in the lead-up to the 1992 Earth Summit in Rio. With SustainAbility, he has led strategic sustainability reviews with a wide range of global companies including BT, Coca-Cola, Ford, KPMG, Nestlé and Shell.

Geoff was the lead author of SustainAbility’s groundbreaking report, The Changing Landscape of Liability, which assesses how new forms of social, environmental and economic liability demand a new approach to strategic risk management. He co-authored Taxing Issues, which explores the issue of responsible tax policies and practice within the broader corporate responsibility agenda. His latest research explores how corporate economic responsibility is set to shift whole sectors of industry to new business models requiring companies to develop and deliver active responses to the major challenges of the 21st century – from climate change to the UN’s Millennium Development Goals. Geoff holds a Research Fellowship at Green College, Oxford and teaches postgraduates at the Environmental Change Institute.

  • Cambridge University, MA
Personal Interests
Running, cinema, travelling and maintaining his Jensen FF as the most original version in existence
  • English
    Basic French


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