Win an iPad as SustainAbility turns 25

24 Apr 2012 – Event

This month marks SustainAbility’s 25th birthday. Co-founder John Elkington reflects on the past quarter century in his latest blog.

On Monday 30th April we will celebrate turning 25 with a gathering of many people we have worked with over the years. As befits any good party there will be a lot of cake and laughter. But there will also be a lot of talk about the transformational changes we as a society now need to make to scale up – and speed up – the progress that has been made to date.

Today’s children have the most to gain or lose from the environmental, economic and social progress we make over the next 25 years. So we’d like to pose a challenge: in 25 words or less, tell us how you would motivate and inspire a classroom of kids to think and act differently, to catalyse the change we need.

Send entries to no later than Friday 27th April. John Elkington will pick his three favourite entries, and attendees at our party will vote on which of the three they like best. The lucky winner will receive an iPad together with a copy of John’s forthcoming book, The Zeronauts, and the winning entry will be posted on

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