Seb Beloe quoted in IHT article on results of HSBC study showing consumers burnt out on climate change messages
From the article:
Another problem, say experts, is that citizens are receiving conflicting messages about how they can help. “People are wrestling with how to position curbing climate change in their lifestyles,” said Seb Beloe, vice president of research and advocacy at SustainAbility, a London-based business that advises companies on climate-change strategies. “Is it really just about changing to low-energy light bulbs or is it something much more, like changing the entire way they live?”
Another factor, Beloe said, is the adoption by the entertainment industry of global warming as its latest cause.
He said Madonna’s performance this month at the Live Earth concert promoted by the former U.S. Vice President Al Gore was a bizarre touch that risked trivializing efforts to tackle global warming.
“The Madonna brand has never been one of austerity and greenness and caring,” Beloe said, referring to her 1980s hit “Material Girl,” which celebrated conspicuous consumption.
Read the full story at IHT.
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