Rob Cameron Profiled in Sidel's InLine Magazine

17 Jan 2014 – SA in the News

SustainAbility Executive Director Rob Cameron was profiled in Sidel’s InLine magazine in an interview entitled, Rob Cameron – The Possibilist.

Rob talks to Inline about the urgent need to transition to a more sustainable way of living and the opportunities that transition creates for the business community. He outlines why there’s a need for sustainable development, how it’s being addressed, and more specifically to the Sidel market, what sustainability issues the beverage industry must confront. Rob asks, “But is this desire for ‘convenience’ sustainable? Let’s think about it: how many single use plastic bottles do we really need? Is it really the right thing to make plastic bottles more sustainable or should we be reinventing the business model for the way we drink water on the go?”

Read the full interview here or download it as a PDF.

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