Press Release: The Power of Unreasonable People – How Social Entrepreneurs Create Markets that Change the World

28 Jan 2008 – News Release

From the press release:
The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World, a new book by “John Elkington and Pamela Hartigan (published by Harvard Business Press, February 5, 2008), shows how these social entrepreneurs are solving some of the world’s most pressing economic, social, and environmental problems — and in the process are creating growing markets across the globe.

The book describes how unreasonable entrepreneurs build their enterprises – and some of the challenges they face on the way. It lays out implications for future markets. And it powerfully calls for leaders in business and beyond to help social entrepreneurs reach their full potential.

As SustainAbility guides many leading global companies through the treacherous waters of corporate responsibility and sustainable development, social entrepreneurs have become an ever more valuable source of ideas and solutions. They are re-moulding how business is done, the values that underpin it, the relationships that hold it together and ultimately its purpose.

The Power of Unreasonable People: Web Links

The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World
(Ordering Information)

Press Release: The Power of Unreasonable People
Excerpt from book (PDF format)
Q & A with authors (PDF format)
(Courtesy of Harvard Business Press and CSR Wire)

(Video courtesy of Harvard Business)