Press Release: Improving Sustainability Performance is Key to Enhancing Corporate Brand Image, According to Experts

08 Jun 2010 – News Release

Improving performance on key sustainability impacts, not just improving communication, is key to enhancing corporate brand image, according to a new poll of global sustainability experts. But even some of the companies most commonly cited as sustainability leaders – such as Walmart and GE – are not seen to be maximizing this potential just yet.

Findings from the 2010 Sustainability Survey by GlobeScan and SustainAbility show that while a majority of global thought leaders agree that improving sustainability performance improves overall brand image, significantly fewer believe that ramping up sustainability branding efforts results in improved sustainability performance. In fact, less than half of respondents believe that any of the most common branded sustainability efforts are improving actual sustainability performance.

Download the attached news release to learn more.