Press Release: Emerging Markets offer promise and challenge to the pharmaceutical industry

24 Feb 2009 – News Release

New approaches to customer needs, product affordability and effective distribution will be the lynchpin to global pharma’s success in emerging markets, according to the Pharma Futures report.

The report, Pharma Futures 3: Emerging Opportunities (PF3), co-sponsored by the Universities Superannuation Scheme (USS) and the All Pensions Group (APG), results from a year-long dialogue between the pharmaceutical industry, investors, global health experts and social entrepreneurs.