Press Release: Emerging Market Companies Win by Using Innovative Strategies for Sustainable Business

16 Jan 2008 – News Release

What do an egg producer in China, a plastic pipe manufacturer in Brazil, and a chemical producer in India have in common? These companies each gained a competitive advantage by developing business strategies to become environmentally and socially responsible. In a new report, entitled Market Movers: Lessons from a Frontier of Innovation, IFC, a member of the World Bank Group, and SustainAbility tell the stories of four emerging market companies that have pioneered new sustainable business strategies.

Although companies from emerging markets are making their presence felt increasingly in the global business community, only a few are known for their environmental and social management. The report captures key moments in the companies’ histories that determined their strategic directions and motivations. It shows that companies from emerging markets, even more than in developed countries, can lead the way in sustainable innovations, which act as strong market differentiators.

Download the attached press release to learn more.