Lorraine Smith Presents on Transparency at Sustainable Brands Rio
Sustainable Brands Rio 14 will be held on April 24th and 25th, with post-event activities on the 26th, at the SulAmerica Convention Center.
Sustainable Brands is the largest international community of learning, focused on understanding and leveraging the role of the brand in building a prosperous future. It is based on the belief that through encouraging ingenuity and innovation, we can change the way that business is done and, therefore, the world.
Held for the second year in Rio de Janeiro, SB Rio 14 makes up a global network of Sustainable Brands conferences, which includes San Diego, London and Istanbul. The Brazilian edition is organized by Report Sustentabilidade, in partnership with Sustainable Life Media and a wide network of supporters and sponsors in Brazil and abroad.
SustainAbility Director Lorraine Smith will lead a session on April 25th entitled “Transparency as leverage of decision making.” Presenting alongside Clarissa Lins, Principal of Catavento and SustainAbility Council member as well as representatives from electrical utility and financial services firm Unibanco Itaú, Lorraine will explore the role of transparency in driving performance by testing and developing principles explored for the Engaging Stakeholders research. Those principles, which will be released later in 2014, offer a practical and forward-looking perspective on how the evolution of disclosure mechanisms, technology and valuing of capitals beyond financial capital can create greater business value while improving sustainability outcomes.
Register for Sustainable Brands Rio today!