CSRwire on the release of The Social Intrapreneurs: A Field Guide for Corporate Changemakers

29 Apr 2008 – SA in the News

From the article:
Now, a buzz is building around social intrapreneurship. John Elkington just co-authored a report (sponsored by the Skoll Foundation and others) entitled The Social Intrapreneurs: A Field Guide for Corporate Changemakers. The guide profiles prominent social intrapreneurs from multinational corporations such as Unilever, Nike, BP, Cemex, Coca-Cola, Dow, and Shell, among others. It also proposes a playful taxonomy of tactical and strategic characteristics: the stamina of a donkey, a “lone” wolf, a giraffe with head in the clouds and feet on the ground, and beaver who transforms landscapes.

Read the full article at CSRwire.