The media and entertainment (M&E) sector has not traditionally been front of mind when major social and environmental impacts are considered. However the idea that the sector is ‘low impact’ is disappearing. M&E companies may not have a huge environmental footprint, but their ‘brainprint’ is significant. This short paper, produced in partnership with WWF-UK, takes a look at how a select group of M&E companies measure up in their efforts to be accountable for their influence on society.

While pressure on the sector is growing, what it means to be a ‘responsible media company’ is still unclear. Our ‘Media Manifesto’ in the full report aims to help the sector understand and address its responsibilities.