Library
Independent, agenda-setting research, analysis and commentary
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The Inescapability of Traceability
Is Big Oil Next?
Growing interest in supply chain traceability is set to become a major aspect of corporate sustainability - and is likely to affect an unsuspecting oil industry.
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Signed, Sealed... Delivered?
Behind Certifications and Beyond Labels
Signed, Sealed...Delivered? looks 'behind certifications and beyond labels' at how these tools, and the performance standards that underpin them, create business value.
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Survey on Sustainable Consumption
Results from The Sustainability Survey
Are we making adequate progress toward the goal of sustainable consumption? And, is it possible to achieve it in the context of continued economic growth?
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Signed, Sealed... Delivered? Phase One
Eco-labels, trust and behavior change across the value chain
The concept of eco-labels is simple, but the reality isn’t. This paper documents initial findings of research to better understand how firms are using eco-labels and emerging alternatives to create trust and influence behavior across the value chain.
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The Business of Collaborative Consumption
A conversation with Rachel Botsman
SustainAbility's Kyra Choucroun gets the download from Rachel Botsman about a powerful force that is re-inventing not just what we consume, but how we consume it.
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Employee Engagement: Hearts and Minds
A conversation with John Marshall Roberts
Once considered almost as a by-product of a company’s sustainability strategy, employee engagement on sustainability is now a hot topic, recognized as a crucial driving force for delivering on that strategy.
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Sustainable Brands 2010: “The Power of AND”
Recap and reflections after SustainAbility's fourth year at Sustainable Brands
Patrin Watanatada sums up the SB10 with the observation that the sustainability efforts most likely to succeed are those that are both robust and data-driven on the one hand, and joyful, surprising, delightful and principles-driven on the other.
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Five Principles for Sustainable Brands
Relevant, Responsive, Reliable, Resilient and Transformative
SustainAbility's five principles for ensuring that sustainability is good for brands – and that brands are good for sustainability.
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It’s Time to Google the Future of the Car Industry (Nikkei Ecology)
Sadly, over time, key parts of the European and American car industries have often displayed thinking and behaviours that speak of denial of any need to adapt and evolve.
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To Lead Globally, Lead in China (Nikkei Ecology)
Different people had many different reasons for watching the Olympics. In our case it was only in part to do with the sport.
While the world's largest sports goods companies are busy counting the final tally of medals won by 'their' sportspeople, media commentators have noted how marketing itself has now “become an Olympic sport.”
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Retail Corporate Sustainability
Why retailers need to be much more creative in telling their sustainability stories to consumers
Sustainability criteria are getting more numerous and complicated by the day: How does a consumer decide what to choose when faced with a growing number of labels and standards (e.g. organic, fair trade, local, carbon neutral)?
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People's Car, Eco-Nightmare? (Nikkei Ecology)
Known as the “People’s Car”, it is billed as the world’s cheapest car, capitalizing on India’s strong engineering capacity to develop a vehicle which is profitable at a price tag of just 100,000 rupees, or $2,500.
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Traceability - A New Perspective for Business (China Dialogue)
Product recalls in China and elsewhere have forced the issue of supply chain management into the spotlight, write John Elkington & Jodie Thorpe. What are the implications for manufacturers, growers, retailers and consumers?
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Greenwashing 2.0 (Nikkei Ecology)
Self-deceiving “green wash” undermines firms’ environmentally-friendly efforts
The old-style abuses of greenwashing are rarely seen these days, but that does not mean that greenwashing has disappeared. Instead, it has evolved on two fundamental levels.
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The Dangers of Greenwashing (Época Negócios)
Once again, there are growing concerns that corporations are busily at work with pots of greenwash, with serious implications for the credibility of the whole field of sustainability-linked communication.
