“The world is getting better, but it’s not getting better fast enough, and it’s not getting better for everyone.” That’s how Microsoft’s Bill Gates summed up the global challenge at this year’s World Economic Forum summit in Davos. The key global threats—including the credit crunch, rising food prices and climate change—present business with a uniquely inter-related set of challenges. These are not new by any means, but have reached a scale and pitch that now makes profound innovation a critical necessity. As business is increasingly called upon to address these challenges, current corporate strategies of risk management and eco-efficiency will not be enough.