Radar: The Language Issue

Are We Talking the Same Language?

01 Oct 2003 – Radar Archive

The theme of this first issue of our revamped Radar newsletter is language, in the areas of CSR and sustainable development. Everywhere we go at the moment, the conversation turns to the question of which language we should be using. The menu options are many and growing. ‘Corporate citizenship’, ‘corporate responsibility’, ‘corporate social responsibility’, ‘human rights’, ‘sustainable development’. And that’s just for starters.

All of these have their own supporters and interpretations of what our priorities ought to be. None is uniquely right, indeed if we spend our time squabbling about language we risk losing political traction – and failing to develop the economic critical mass necessary to drive change.

That said, we believe that new language, well-crafted language, can help make new thinking possible. This issue explores how.

IN THIS ISSUE

Is This a CSR Bubble?
John Elkington explains why emerging, wellcrafted, language can help make new thinking possible.

CSR: From Conflict to Complacency
Yasmin Crowther explores the evolution of CSRspeak.

Markets Shifting for Extractive Industries
Kavita Prakash-Mani

Fat Cats for Thin Results
Oliver Dudok van Heel

How Far Does Accountability Stretch?
Judy Kuszewski reveals accountability within the military and the Church.

Getting CSR Reports ‘Through the Lawyers’
Nick Robinson and Jan Scherer

Persecuting Protestors
Seb Beloe on what lies within the Patriot Act.

Jed Emerson: Silo-Buster
John Elkington explains the story of Jed and his ‘blended value proposition’.

The Little-Known Candidate that Could
Philippa Jeffery

Future of WTO in Doubt
Jodie Thorpe

Beyond Words
Jeff Erikson sets out that business communication also occurs through our
business actions.

Please Mind the Resilience Gap
John Elkington and Tell Muenzing investigate the capacity for continuous reinvention using the R-word.

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