Radar: The Creativity Issue

The Creativity Boom

10 Apr 2006 – Radar Archive

For too long, corporate responsibility has been about risk, challenge and – if you happen to be the focus of an NGO campaign – some considerable pain! While much has undoubtedly been achieved in applying pressure in this way, the collateral damage has also been significant. Many if not most companies now see sustainability as a theme that is primarily about risk. It is largely about things that companies should do, rather than an agenda that stimulates innovation and creativity. This is unfortunate, to put it mildly.

This edition of Radar explores how some leading companies and thinkers are trying to engage the left, creative sides of our brains in solving challenging social and environmental issues.

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