Electricité de France (EDF), the French leader in nuclear electricity generation, has announced a “global nuclear renaissance”. EDF, a global expert in the construction and maintenance of nuclear facilities, owns and operates 58 of the world’s 440 nuclear plants. The company claims that nuclear facilities provide “competitive energy with zero CO2 emissions”. But we are left to wonder how “competitive energy” is defined in a highly subsidised market, and what “zero CO2 emission” actually means. For, despite the industry’s long history of claiming transparency and engagement, a true sense of trust and credibility has yet to be forged.