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Blog
What’s Next
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Having pretty much recovered from having my iPhone, iPad and laptop stolen (and having also pretty much recovered from one of the worst bouts of flu in my life), today in Rio was, on balance, a great day. People often ask me whether I am optimistic generally on the sustainability front and I find myself repeating that I wake up an optimist and go to bed a pessimist. And so it looks today.
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Written with Dan Hendrix, president & chief executive, Interface, and Chris Coulter, president, GlobeScan.

One hundred years since the sinking of the Titanic, it is still debated why that fabled and fated ship hit an iceberg and went under. But surely the root cause was the widespread belief that she was unsinkable.
Twenty years since the 1992 Earth Summit in Rio de Janeiro — which did so much to elevate environment and development on the global policy agenda — we fear a similar fate for our planetary ship. …
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The World Health Organisation estimates that 30% of prescriptive drugs in circulation in emerging economies are counterfeit. Imagine you live in the developing world, and you depend upon regular medicine to keep you healthy enough to feed your family. There is roughly a one in three chance that each pill you take is at best ineffective, and at worst dangerous. Other than swallow and hope for the best, what can you do? …
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In the past few months, certain media articles have left me wondering what impact the mixed economic fortunes of various leading nations will have on sustainability leadership emanating from them.
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“You want us to produce one of those corporate socialist reports?!” This incredulous response, from the CEO of a large US conglomerate, may not be the typical reaction that we get from companies (a raised eyebrow is much more common in London), but it does belie a deep-seated misunderstanding about the role and value of sustainability reporting.
In case you’ve not been watching, sustainability reporting has become a sizeable industry. CorporateRegister.com, a consultancy that monitors the global output of reports every year, estimates that in 2011 there were approximately 6600 reports (including corporate responsibility, sustainability, environmental and other similar reports) – up from less than 1000 ten years ago and …
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Back in September, I discussed in a blog post the fact that open data was one part of a move for technology to help us become more open, collaborative, participatory, and connected. Open data is but one part of a wider suite of technologies currently being adopted for accountability in the value chain. We discussed these in a recent Engaging Stakeholders webinar featuring Leo Bonanni of Sourcemap. These technologies include RFID, apps, mobiles, and a number of different codes – alphanumeric, barcodes and QR codes. Collectively, this group of technologies …
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It is awfully tempting to ignore the Rio+20 Earth Summit.
If you’ve been listening to the echo chamber of low expectations surrounding the summit, you can’t be blamed for doing so. Many companies and even some environmental NGOs are keeping their heads down.
But it’s not in business’ best interest to ignore the summit. We’re in the midst of a tipping of …
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Copyright (c) Heather Mak
Recently returning from a trip to Guangzhou to visit my grandmother, I found it remarkable how quickly the city had changed from when I was a little girl visiting for the first time, almost 25 years ago. I recall farmer’s fields with bumpy dirt roads that now, have magically transformed into eight lane highways. Small alleyways of hutong houses have been replaced by shiny new office bulidings and condominiums. Rickety bicycles carrying 10 times their weight? They’ve turned into luxury SUVs. Each time I go back, it is not …
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This article originally appeared on Ethical Corporation website.
At the end of this year the first commitment period of the Kyoto protocol expires. Not because it has succeeded in tackling climate change. Far from it. While there were many positive effects resulting from the protocol, getting carbon reductions down to a safe level has not been one of them.
The climate challenge looms larger than ever, and the governments of the world still don’t have a plan to address it. …
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As a temporary London resident in the run-up to the just-completed mayoral election, I was intrigued by the platforms (and I must admit, the mudslinging) of each of the vying candidates, seeing the obvious parallels to hotly contested races in the U.S.
But what really grabbed my attention wasn’t happening in London and didn’t include potential office-seekers on a ballot. Instead, ten cities across the U.K. voted on whether to ditch the traditional cabinet model of leadership in favor of an elected mayor. Reading through the arguments in the British media for and against mayors …
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In business, sometimes simplicity is praised and sometimes it is scorned. It can be hard to predict which reaction will win out.
Each year, GlobeScan and SustainAbility survey sustainability experts across corporate, government, NGO, academic, research, and service organizations in 75-plus countries to determine which businesses are perceived to be sustainability leaders, and why. This year’s results remind us that simplicity is a more complex phenomenon than it might appear.
The 2012 Sustainability Leaders Survey was released this month. …
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Early talk about the UN Summit Rio+20 to be held June 20-22 in Rio de Janeiro, Brazil, gives the impression that it may flop. Recent articles from respected groups like the Council on Foreign Relations and the World Resources Institute and outlets like Guardian Sustainable Business and Environmental Finance cite low expectations. For those that pay attention to international governance meetings, the lack of progress at the annual COP meetings (Conference of the Parties) to assess and negotiate climate change commitments and lack of action after past sustainable development meetings have created a cloud of fatigue.
While many are skeptical about Rio+20, we stand to gain from holding this fourth—the fourth in forty years—in a series of Summits focused on environment and development.
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In (Leadership) Change of Heart, posted on Sustainable Brands in January, I explored some of the reasons Warren Buffett has become progressively more activist and outspoken on issues of responsibility and equity (See article here). In parallel, I suggested that that the transition from accepting sustainability issues to addressing them is a tremendously difficult thing for business leaders – as even once new information and worldviews are embraced, leaders’ ability to evolve their organizations is limited by context e.g. available skillsets, historic mindsets, consumer preference, investor expectations and the regulatory environment.
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SustainAbility is now in its 25th year and as part of its celebrations launched The Regeneration Roadmap – a look backwards and forwards by some of the brightest folk from the frontline at the successes, failures, hits and misses of 25 years of “sustainability thinking”. From where I stand the glass could be half full or half empty, but what’s more important is “what’s next”? Are we making progress at the rate we need to? How can we accelerate? It’s not that we don’t have …
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There are two distinct narratives on how and why we started SustainAbility in 1987. The first is that we knew what we were doing, the second that we didn’t. And neither is quite right.
Julia Hailes had joined me at a pioneering social enterprise, Earthlife, to work on two projects: Green Pages and The Green Consumer Guide. I had raised funding for the first, but then discovered two things: first that there was a financial black hole at the core of the Earthlife Foundation and, second, that the money I had raised had been swallowed by that black hole. Looking back at the period, I think Earthlife was one of the crucial inflection points in my life — and, like a neutron star, it projected new thinking and talent out through a wider universe. SustainAbility emerged phoenix-like from that period….
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For five years, Fortune has sought “to gather “the smartest people we know” in sustainability from business, government, and NGOs” for what has become one of the leading events in this space – Fortune Brainstorm Green I attended each of the last three years, just returning from the latest version 48 hours ago. Having read Marc Gunther’s They Said it at Brainstorm Green this morning, I wanted to add my own honorable mentions for good content – and touch too what was not said.
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You do all the right things: establish goals and targets, publish an annual sustainability report, seek employee and public input — and then repeat the cycle. Yet despite your efforts, those around you don’t seem to be moving fast enough to address the world’s environmental challenges, and you sense that real progress will require more involvement on the part of consumers, investors and government leaders.
What do you do? How will you make your company’s engagement efforts …
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I write as I begin my life at SustainAbility, at the close of a weekend which saw Cambridge – my home town – hosting WordFest, a wonderful mélange of ideas and people. And if I needed any further convincing of the importance of the work I am about to undertake, then this weekend did the trick.
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How can an organisation that buys one-half trillion dollars worth of stuff every year create a sustainable supply chain? That was the question posed to me and about 80 other guests who were invited by the White House to a meeting on March 30.
The White House Council on Environmental Quality (CEQ) and the General Services Administration (GSA) co-sponsored a group brainstorm on what a Community of Practice for a Sustainable Supply Chain should look like. Put simply, a Community of Practice (CoP) is a group of people who share a concern or a passion for something they do, and learn how to do it better through regular interaction.
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In March, a report from the Institute for Local Self Reliance was released, mentioning that Wal-Mart was nowhere near meeting the Big Hairy Audacious Goals (BHAGs) that it had set out in late 2005 – that is, to be 100% powered by renewable energy, create zero waste, and …