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  • World Cup 2.0: When Football Meets Footprint

    12 Jun 2014 – James Wicker

    Image © Juan Tan Kwon via Flickr

    World Cup season is upon us! The global event that football fans around the world have all been awaiting has started. All eyes are on the 32 national teams that will be competing in Brazil for the next five weeks.

    I was 11 years old when my country, France, hosted and won the World Cup in 1998. The national pride when Les Bleus lifted the trophy before the eyes of millions of people around the world was overwhelming. Surely any event driving this much passion globally should never be called into question? But my grown-up self now wonders if all this enthusiasm could be used to drive much needed positive environmental change?

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  • Lego's female scientist minifigure. Image courtesy of BrickTsar / YouTube

    Between traditional news channels, blogs, and social media, it can be hard to keep up with what’s making waves in the field of sustainable development. In this roundup we aim to cut through the noise with a handful of highlights that have caught our eye.

    Challenging Gender Norms Through Product Marketing

    In early September Toys ‘R’ Us pledged to drop gender labeling for its products in UK stores, and in the long term, it has indicated plans to remove explicit references to gender in its store signage. The move followed pressure from Let Toys Be Toys, a consumer group that campaigns for gender neutrality in toys. The campaign highlights the social cost of gendered marketing to children— from influencing personality development to shaping world views. Other UK retailers including Boots have agreed to remove “boy” and “girl” signs from their stores after receiving social media pressure from consumers….

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  • As SustainAbility’s web and digital media manager, I’ve been looking at how online tools and technologies can be used to support our work on The Regeneration Roadmap.

    The ambitions for the project are high, and engaging the right people in the right way will be key. Online platforms can play a significant role here: today there are fewer barriers than ever in mobilising people from all backgrounds and geographies to shape and get behind a campaign. From video blogging and social discussion forums to idea generation and crowd sourcing websites, the options available are seemingly endless. But where do you start?…

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  • “We’re here to put a dent in the universe.” Steve Jobs

    Steve Jobs has passed away at the age of 56, having transformed the way we use and think about technology. Those of us working toward a more sustainable world would be wise to pay attention to how he did it.

    I was working in the mobile phone industry in January 2007, when Jobs stood up on stage and revealed the iPhone to the world. Many of my colleagues looked on unimpressed – sure it looked good, but it was too expensive, too big, too slow for internet browsing, too hard to type on… in fact too just-about-everything. The consensus seemed to be that Jobs, as an ‘outsider,’ just couldn’t understand the complexities of the mobile landscape we all inhabited. What my colleagues missed was that Jobs wasn’t looking to find his own place in that landscape; he was planning to terraform it. And terraform it he did. Five short years ago very few people outside the industry had ever heard the term “smartphone,” but now it seems that every other handset you see is either an iPhone or an imitation of it.

    What does all this mean for the business of sustainability? Well, Apple may not be known as a leader on environmental or social issues, but its winning formula serves as a great model for those who aspire to be. Jobs built an organisation that actively sought to shatter the status quo in every market it entered. The iPhone is just one of a number of successess – Macintosh, iTunes, iPad, and so on – that prove how a single company can really change the game if it thinks differently.

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  • Alicia Ayars and Frances Buckingham on the media's brainprint and its role in shaping the world of tomorrow.

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  • If you were among the 700 million viewers to tune into the World Cup final between the Netherlands and Spain...

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