Copyright (c) Unilever

It looks as though Unilever’s Paul Polman decided to take Rio very seriously and has been an active participant in many events here. If anyone doubts his sincerity, they would just need to hear him talk about how the current market system has failed so many on this planet. He spoke at Rio+20 at an event organised by Avoided Deforestation Partners. APD’s founder, Jeff Horowitz is an amazingly self-deprecating man who has had a major influence on the movement to have forests valued as natural capital and thereby avoid deforestation….

I have been in Brazil since last Wednesday, participating in the madness that is Rio+20. The insanity is part logistics (the main event sites are scattered far apart and moving from one to the other can take literally hours), and the apparent lack of progress at government level on any meaningful negotiated agreement is certainly maddening, but it is also that the sheer number of people (50,000?) and events (hundreds daily) create a kind of ‘opportunity overload.’

Midst everything, one of the guidewires I’ve followed has been the activity associated with the release of UNEP’s “Business Case for a Green Economy …

John Elkington and Jennifer Biringer suggest that biodiversity may soon force its way higher on the corporate sustainabi