I write this on the plane back to London from a wonderful (if logistically bumpy – thank you State Department and friends for getting me home!) trip to the States, where we kicked off our Signed, Sealed… Delivered? research by running sessions at Sustainable Brands 2011 in Monterey, California (hosted by KoAnn Skyrzniarz and team at Sustainable Life Media), Starbucks (hosted by Ben Packard and Colleen Chapman of the Starbucks global responsibility team) and Method (hosted by director of sustainability Drummond Lawson – see my colleague Mark Lee’s blog for a recap).

With the wonderfully diverse set of B2B and B2C (food & beverage, retail, paper, household & personal care, biotech, industrial materials and carpet) and functional perspectives represented (from procurement to brand & marketing), our goal was to explore the following questions…