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It’s time for all those focusing on sustainability to change gears and review strategy. With the ecological system groaning under the strain of an economy simply too big for the planet, we have to face the uncomfortable truth. The time to act just preventatively has past. It is time to brace for impact as we enter The Great Disruption.
The coming years won’t be pleasant, as our society and economy hits the wall and realigns around what was always an obvious reality: You cannot have infinite growth on a finite planet. Not ‘should not’, or ‘better not’, but cannot.