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Blog
What’s Next
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As a temporary London resident in the run-up to the just-completed mayoral election, I was intrigued by the platforms (and I must admit, the mudslinging) of each of the vying candidates, seeing the obvious parallels to hotly contested races in the U.S.
But what really grabbed my attention wasn’t happening in London and didn’t include potential office-seekers on a ballot. Instead, ten cities across the U.K. voted on whether to ditch the traditional cabinet model of leadership in favor of an elected mayor. Reading through the arguments in the British media for and against mayors …
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1. Transitions
In a year that saw an Arab Spring take hold and unseat entrenched autocrats in Tunisia, Egypt and Libya (TBD on Yemen and Syria), the withdrawal of the last American troops from Iraq, a European Union on the brink of transformative change (and potential collapse), a titan of technological (and economic) innovation pass away, and the growing acknowledgement (in the form of the Occupy protests), that the entanglement of the American political and financial system is a Faustian bargain that must be actively fought and protested against, the theme of transition feels all too apt.
So too in the sustainability field, where in a world of seven billion inhabitants and growing, the five most urgent issues on the sustainability agenda are all perceived less urgently than they were in 2009.
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What was your reaction when hearing that Ford and Toyota will co-develop a hybrid powertrain system for pickup trucks and SUVs, in addition to collaborating on each other’s in-vehicle telematics systems? If you had a knee-jerk response of “Really…._them?,” you were in good company. The automakers’ fierce rivalry makes them some of the strangest of bedfellows, but while the partnership was unexpected, its motives are unsurprising. Given the new, much more stringent EPA fuel standards announced last month, both companies recognized that they would be more successful coming together in this instance, than going at it alone.
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Energy efficiency is not a sexy topic, so when the U.S. Department of Energy and the Ad Council teamed up in July for a national consumer education campaign that includes messaging like “Save Money, Save Date Night” and viral-bound videos of a couple throwing all their worldly possessions down a cliff to cement the point that wasting energy is like wasting (in spectacular fashion) money, it was at least a refreshing take on an historically dull issue.
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This spring, China’s south suffered the worst drought in 50 years, exacerbating the country’s status as one of the most water-scarce in the world. While the severity of the drought has resulted in unprecedented shocks to the energy and agriculture sectors (to name just a couple), China’s not alone in facing a paradigm shift in how it must manage its water. In fact, it’s joining a club of countries that are rethinking and recasting water governance and management.
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With the backing of First Lady Michelle Obama and her campaign to end childhood obesity, Walmart announced a plan to open up to 300 new stores over the next five years in U.S. “food deserts”, wisely aligning its company’s growth plans with the high-profile, publicly-backed initiative. The company, which has reported falling same store sales in each of the past eight quarters, sees urban markets as a critical growth opportunity, and its push into food deserts is an important arrow in its quiver against recalcitrant community members that see only negatives in Walmart’s entry.
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For more than two decades companies have valued our ability to serve as their early warning system, to interpret what is happening in the world today and how it may impact their business tomorrow.
Our “Radar” services range from the general – monthly cross-industry trending digests – to the bespoke – tailored analysis of the most critical emerging issues to your business, and recommendations on how to tackle them.
This is the third in a series of blogs giving a glimpse of what’s on our radar…
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The second in a series of blogs about what's on our radar: Germany moves away from nuclear.
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For more than two decades companies have valued our ability to serve as their early warning system, to interpret what is happening in the world today and how it may impact their business tomorrow.
Our “Radar” services range from the general – monthly cross-industry trending digests – to the bespoke – tailored analysis of the most critical emerging issues to your business, and recommendations on how to tackle them.
This is the first in a series of blogs giving a glimpse into what’s on our radar. If your company could benefit from an early warning system, to identify key threats and opportunities as you navigate the rapidly evolving sustainability landscape, please contact us.
On Our Radar: Green Marketing is…Contested
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At the end of last year, my colleagues and I wrote, debated, and then re-wrote a blog on ten sustainability trends from 2010. Now that 2011 is underway, here are five trends we’re watching closely. We hope you’ll join the discussion and share your thoughts on the key issues appearing (and not appearing) on this list.
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Reflections, observations and trends (in no way exhaustive) from 2010.
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While Qatar is admittedly one of the riskiest World Cup selections ever, it’s also one of the most important.