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  • Calling All Sustainable Brands Alumni

    29 Apr 2016 – Koann Skrzyniarz

    Sustainable Brands San Diego 2016

    I am delighted to present this blog post authored by KoAnn Vikoren Skrzyniarz, Founder, Sustainable Brands Worldwide. While KoAnn has become a wonderful personal friend and colleague over the last decade, SustainAbility and Sustainable Brands are in the process of deepening our organizational relationship as well. First, in 2016 Sustainable Brands has joined SustainAbility and GlobeScan as a partner on our annual GSS Leaders Survey, the results of which will be presented on the main stage at SB San Diego this June. Second, I am now the Chair-elect of Sustainable Brands’ Advisory Board, a post I will assume fully in June, and in which I look forward to increasing collaboration between us still further while supporting the Sustainable Brands mission generally. Finally, because of our like-minded approach, this blog might be seen not only as a call to action for SB Alumni, but to SustainAbility’s network as well.

    Dear Friends,

    Ten years ago, GE had just launched Ecomagination, Walmart had stepped in to as a first responder to support those facing the devastation of Hurricane Katrina, and Al Gore had launched An Inconvenient Truth. These and many other signals portended the world we see today and were among the many signals that encouraged the launch of Sustainable Brands in 2006.

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  • I’ve just returned from a visit to Philadelphia and New York last week where I had the opportunity for in-depth conversation with students and faculty at Wharton Graduate School of Business, as well as business and thought leaders from Coca-Cola, Johnson & Johnson, SAP, Unilever, Interbrand, Ogilvy, GRI, Corporate Responsibility, SustainAbility, The Economist and many others. All of these conversations touched on how we are unfolding our thinking about, and finding ways to measure, new forms of value that business might deliver to its customers and other stakeholders in the future. Underpinning these rich and varied conversations was the growing drumbeat, launched in New York, of #occupywallstreet. This growing movement is yet another indicator of the pressure on business to demonstrate its ability to extend its focus beyond profit to other forms of value creation for broader swaths of society.

    The fact that the focus of #occupywallstreet seems to center on “corporate greed” as the target of its aggregated angst is just one sign of disconnect between business and the stakeholders to whom business is supposed to be delivering value.

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