20 Years of SustainAbility

SustainAbility was founded by John Elkington and Julia Hailes in 1987 - a few months before the Brundtland Commission published its defining report on sustainable development.

Today, SustainAbility works with leadership companies around the world and is author of numerous publications – coining terms like ‘green consumer’ and ‘triple bottom line’.

While proud of our track record, our focus remains on the future – on the dilemmas that lie ahead for society and on the challenges and opportunities for business to innovate solutions of long-term value.

At this anniversary, we would like to thank our many supporters over the decades and commit to keep earning your trust in years to come.